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November 2020: Build Your Own Publicity Plan

November 7 and November 14, 2020
Saturday, 12:00 - 2:00 p.m. (two sessions)

Many authors shy away from self-promotion, but a strong public persona and publicity plan is one of the best investments you can make in your forthcoming book. This class takes the guesswork out of promotion and guides you to develop a sustainable plan, wherever you are in the publication process. We’ll cover timelines, target markets, tools, and industry expectations, as well as how to collaborate with your press, and when (or whether) to hire an outside publicist.

Heather Brown

As a high school English teacher, Heather turned classrooms into communities. Now she pours her passion for connection into business strategy, processes, communication, and content. For the past seven years, as Mind the Bird Media, she has worked with authors, presses, and nonprofit organizations to advocate for independent literary titles and produce community events across the country. She holds an MFA from Oregon State University and believes that good publicity requires a touch of poetry.
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